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Thesis |
Information |
Notes |
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General Marketing Data |
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Company’s share in the segment of office furniture from WCB, MDF, and wood. |
40% |
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Company share in the office furniture sales volume in the Russian Federation |
28% |
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Company share in the office furniture production volume in the Russian Federation |
22% |
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Company share in the office furniture sales volume in Moscow |
Over 50% |
According to the information provided by Milan Furniture Industry Research Institute (CSIL, Italy) |
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Share of the furniture produced by the company in the total sales volume |
70% |
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General Statistics |
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Total sales area of the salons |
32,000 m2 |
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Range of products |
Over 100 000 items of office, hotel furniture from more than 70 leading foreign and native manufacturers |
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Collections of the furniture made by the company |
37 furniture collections |
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Ratio of the regular customers to the total number of customers |
80% |
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Number of assembled items per day |
Over 170 customers are served each day in Moscow |
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Personnel |
Over 4.5 thousand people |
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Distribution Network |
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Number of the company salons in Moscow |
12 |
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Number of the company salons in St. Petersburg |
3 |
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Number of the company salons in other regions |
50 |
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In CIS Countries |
3 in Kazakhstan (Astana, Atyrau, Petropavlovsk)
1 in Ukraine |
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Total number of the company salons |
69 |
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Number of dealers in the Russian Federation |
450 in 100 cities of the Russian Federation |
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Sales area of the largest salon (Kutuzovsky prospekt) |
2,000 m2 |
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Trade representations abroad |
Germany, Austria |
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Dealers in the CIS countries |
Dealers in the CIS countries:
Kazakhstan
Kyrgyzstan
Ukraine
Byelorussia
Georgia
Tadzhikistan
Azerbaijan
Uzbekistan. |
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Production |
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Quality Certificate |
International Quality Certificate ISO-9001-2001 |
Registration date - 26.02.2007
Validity – until 26.02.2010 |
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Defect ratio |
0.3% |
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Total production volume |
Over 153,000 items per month |
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Production equipment |
State-of-the-art equipment (partly exclusive) produced by IMA (Germany) and the BIESSE-S.p.A concern (Italy):
- Multifunctional processing centers
- Dimensioning and cutting machines
- Edge-processing machines
- Wood processing edge gluing centers
- Gang mortisers
- Glass-processing center (Italy)
In the veneered furniture shop:
- Veneer milling machines (Austria)
- Hot press (Austria)
- Edge-polishing machines (Czech Republic)
- Polishing machines (Italy)
- Finishing line (Italy)
- Manual lacquering and drying cabinets
(Italy)
And many more. |
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PSK[1] Kozhukhovo |
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Factory production volume |
Over 107,000 items per month |
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Factory in Podolsk |
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Factory production volume |
Over 30,000 items per month |
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Storage areas |
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General storage areas in Kozhukhovo |
Over
30,000 m2 |
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Storage equipment |
-16 hydro 3 tones elevating tables with the elevation height to 7 m
-2 small-scale 1,8 tone auto-loaders
-2 small-scale 2 tones auto-loaders
Storage complex allows simultaneous loading of 20 vehicles
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DOK[2] Zharkovsky |
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Territory |
24 ha |
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Production and storage areas |
35,000 m2 |
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Furniture production shop (shop No. 20) |
Launched in October 2004.
Area of the shop – 7,000 m2 |
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Renovation investments |
Total for the project – 200 mln RUB |
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Plywood production volume |
In 2003 – 500 m2 a month
2005 – 1,350 m2 a month |
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Furniture production |
2004 – reaching the level of 1,500 items a month
2005 – reaching the level of 6,000 items a month
2006 – reaching the level of 9,700 items a month
2007 – over of 10,000 items a month
2008 – over of 15,000 items a month |
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Number of employees |
2003 – 431 people
2004 – over 600 people
2007 – over 680 people
2006 – over 730 people
2007 – over 870 people
2008 – over 870 people |
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Tax payment to the budget |
2003 – 11.7 million roubles
2004 – 14.2 million roubles
2005 – 15.9 million roubles
2006 – 18.2 million roubles
2007 – 34.9 million roubles |
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